What can AI do for you?
Make more. Waste less.
When used with intention, AI becomes an invisible layer — quietly increasing the value of your content, extending its lifespan and streamlining production without compromising creative standards or brand integrity.
I use AI as a light-touch tool to enhance stills and motion in a way that’s controlled, ethical and brand-safe. That might mean upscaling an image for large-format use, creating alternate crops or deliverables from a single shoot, animating a still for a social moment, or refining footage to meet a new brief — all without reshooting.
Where it’s most powerful is when we build it into the process from the start. I can help you structure shoots for flexibility — capturing modular, versionable content that can shift effortlessly between platforms, formats and audiences. Whether I’m working directly on your content or consulting with your team, the aim is the same: to increase efficiency and creative range without sacrificing detail or craft.
This is not about replacing people or automating creativity. It’s about adding a layer of intelligence to your workflow — making every asset work harder, look better and last longer.
Remember some AI tools show incredible promise but aren’t quite production-ready — whether it’s consistency, fidelity or control — so I keep a close eye on what’s emerging, but only integrate what’s truly viable for real-world use.
Image upscaled with retained quality and clarity.
AI-Enhanced Stills
High-Resolution Upscaling
Enhance existing images for large-format use or high-spec output, without loss of clarity or texture.
Intelligent Reframing
Generate alternate crops and compositions — square, vertical, widescreen — tailored for different platforms and placements.
Image Extension
Expand the visual field of an existing photograph, preserving light, depth and texture for seamless, format-specific variations.
Subtle Motion Animation
Bring stills gently to life through atmospheric movement — shifting light, motion blur, soft pans or environmental detail — ideal for social, screens, or campaign storytelling.
Scene Variation
Create alternate visual environments while maintaining the integrity of the original — allowing a single asset to flex across seasons, locations, or moods.
Creative precision, extended.
Original image.
Video generated from original image.
AI-Enhanced Video
Smooth Slow Motion
Generate natural-feeling slow motion from standard frame rates, using advanced frame interpolation techniques.
Object & Visual Clean-up
Remove distractions, unwanted logos or visual noise with precision, retaining the authenticity of the original capture.
Reformatting for Aspect Variants
Adapt existing footage for vertical, square or widescreen outputs — without awkward cropping or compromise to composition.
Creative Look Alignment
Match footage across campaigns or create multiple stylistic variants — subtly adjusting tone, contrast or texture to fit evolving brand aesthetics.
High-Fidelity Upscaling
Improve the resolution of legacy or lower-quality footage for modern screens, presentations or editorial use.
Adaptable, efficient, creatively led.
I stay close to emerging AI tools, testing new workflows ahead of release — not just to enhance what’s possible today, but to help clients prepare for what’s coming next. From on-set AI integration to future-ready asset design, my approach is built to evolve.
👋 Let’s Talk
If you’re planning something new, stuck on something old or just want a chat about how I work — get in touch.